Why supporting local artists could bring in more customers to your store?

I totally agree that managers and local retailers (such as, Sears, Bay, or Wal-Mart, etc.) should support the independent artists, and consider to open new marketing or business in this area, such as limited edition of painting, drawing, design, or music, etc. (all in the same line of pop-culture). In the beginning, the company can collect the products of local independent artists that most shoppers in the region want to collect (after their customer surveys and trade people interviews with conduct environmental scanning), and then collect other areas in the later stages—or focuses on one or two best items of collections, and turn the company as the buying center of independent or local artists.  As far as I am concerned, supporting independent and local artists is the right thing to do and the right business to plan or set up. It may be not so easy to achieve great result in short-term, but as people state:  there is a will, there is a way.