Why Google is so success, and How does it make profits from others?

   The major theme of the article:“Reverse engineering Google's innovation machine” by Bala Iyer, and Thomas Davenport from Harvard business review, is about innovation, organization design and management of Google Inc. In order to succeed in a competitive and changing environment, Google puts all its efforts in building for the Web technologies, and offers what the users need or expect from it. The company and top management put the Internet users and public as the center of their businesses. Google is the leader of new approaches to business and management innovation. The organizational structure of Google are quite open and not closed, and public can find limitless hints and assistance or benefits as to how the firm advances and moved toward innovation. In all, well organizational design and culture with great leadership, advance IT and networking system, and learning organizational culture, all these together not only bring in a top Internet company that serves billions and billions online users worldwide for social, political, or economical purposes, but also help opening communication between groups or people, share data, information or knowledge, and make the notion of globalization happen that would create a better place to live and achieve a better civilization. In this case, the power of organizational design, structure, and culture indeed has no limit at all, as people state: No plan, no gain.

 References

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