Why corporate strategy are so vital?

I agree that maximum value is the main goal in the corporate strategy for Newbury Comics. It is the same approach for those international corporations, such as Lenovo for PC computer, or Haier Group that making refrigerator and air condition in China. When you walk into the Home Depot or Sam’s club, you may see Haier’s products are lower prices with lower structures or designs—according to the vendors’ orders, offers, and instructions. However, in the beginning, this is the only approach or competitive advantage  that allow it to offer or present into the U.S. and international markets, but its future and potential markets are great. It just take times to learn, invest, and change. Now, when you look into the websites in English of these two companies, you can see, in fact, they are the best websites among other corporations in China, and their business approaches are almost the same as their western partners (with social responsibility, development strategy, and corporate culture, etc). Corporate strategy not only is very vital in a small company or a chain store, such as Newbury Comics, but also, is very significant to international businesses and corporations.

Franki

References

Haier. (2009). Company background. Retrieved on April 4, 2009, from http://www.haier.com

Lenovo. (2009). Company history. Retrieved on April 4, 2009, from http://www.lenovo.com