What is Ocean Conservancy?

     Ocean Conservancy in the U.S. has bad news. I agree it is not a good sign that its program expenses are nearing the same amount as their revenues. In order to function and manage well, it must get more than it spends, and the organization must increase fund raising, and do more public relations or advertising on public media—even it is one of America’s top 100 charities with over 500,000 volunteers and members (Ocean conservancy, 2009). Compared to other non-profit organizations (e.g., World Vision, or Red Cross), in our area, we seldom hear any news, or get any report from the Ocean Conservancy (especially, there is nothing about it on weekend morning’s non-for-profit organizations’ TV programs). The organization focuses on local or national level, and not much in international issues—however, oceans are connecting and bonding to each others.  In order to get more supports, donors, volunteers, members, and funds, it needs to redesign its organizational structure and communication system.  As we have so many lakes (e.g., Lake Superior, Lake Huron and Lake Ontario) that relating or connecting many major cities (e.g., Chicago, Detroit, Toronto, or New York) in North America, I suggest it should put all together and change the organization name as: "Ocean and Lake Conservancy" and keep protecting water, fish, and environment—this new name and approach may attract more urban school students, volunteers and members that they feel closely and directly their lakes and waters, so that it will get more fund raising and revenues in the coming years. Reference

Ocean Conservancy. (2009). Ocean conservancy financial reports. Retrieved on April 15, 2009, from http://www.oceanconservancy.org