Underperforming online giant

 As a customer of Amazon.com in the last three years, I agree that the company has been under-performing based on its spending and rate of development in technology. Their customer services (especially in the issues of goods or books return or order cancellation) are performing very poor and even less well than other small online book stores. For instance, you may have to wait for more than 6 weeks (or up to 12 weeks on an international standard land service shipping times expired), before the company will refund your credit --even the vendor of goods or book in Amazon marketplace never return your e-mails or requests of order cancellation from the customer department. Amazon.com protects and cares its dealers and suppliers more than its customers. However, the company provides several international sites, such as Canada, United Kingdom, Germany, Japan, France, and China. It has thousands and thousands of vendors around the world with all kinds of products for sale. In this slow economy, new entrepreneur and sellers can use Amazon to sell their products (e.g., used textbooks, music or video CDs, etc.) online worldwide with a low monthly fee (e.g., less than $40) and access to millions of potential customers with world class fraud protection (Amazon.com, 2009).

  Reference


Amazon.com. (2009). Sell on Amazon. Retrieved on April 15, 2009, from

        http://www.amazon.com