How could distribution system help your firm in the marketplace?

Distribution and supply management are very essential in marketing strategy (e.g., offering at the right time, place, price, and possession utility for the buyers); manager must consider the cost of distribution, and at the same time must also balance customers’ needs, and the needs of the company. As a storefront door and service company, our targets are store owners, retailers, designers, or managers of shopping centers or malls, and general contractors, in this case, the company should consider selective distribution (e.g., offers several major commercial glass companies, designers, or general contractors)  the right to sell our product lines in a defined geographic region (Ferrell & Hartline, 2008). Selective distribution not only improves its overall distributions, but also permits the company to have more direction or power over prices, marketing strategy, and selling approaches. Reference

Ferrell, O., & Hartline, M. (2008). Marketing strategy (4th edition). Mason, OH: Thomson

 South-Western.